A lot of professionals and entrepreneurs still take for granted social media marketing. Some think, “It’s just Instagram. It’s just LinkedIn. Anyone can do social media marketing,” but no. Everyone may be able to do it but not everyone can do it well and social media holds a big impact in any professional or business marketing strategy. For the past couple of years, social media has revolutionized how businesses advertise, build their presence and even provide customer service. With this in mind, you must remember that when it comes to building your brand or marketing your business, you wouldn’t just trust anyone to do it for you. You would hire someone with the experience to do it right and produce results.
Managing social media platforms for your marketing is one of the most demanding yet most visible marketing tasks of all. This is why you shouldn’t just do it alone or let anyone without the knowledge and the experience do it for you. Here are some reasons why you should let Virtual Work Desk’s Social Media Marketers do it:
Effective social media marketing requires exceptional knowledge of the social media tools AND the marketing know-how that goes into creating effective posts to increase engagement and activate fan base. It’s not enough to create posts and publish them. You need a strategy that aims how to reach your customer base and motivate them to do what you want them to do such as follow you, interact with you, sign up for a membership or purchase what you are selling. You need an insightful and targeted marketing plan because you won’t see results unless you do.
- Data Analysis
For the average user, the science behind social media analytics can be daunting if you’re not well versed in it. Terminologies like “engagement”, “clicks”, “impressions”, “interactions” and other phrases that sounds like some kind of an alien term that can confuse you. You need some who understands what these terms mean and how can those help you assess the success of your social media marketing. You can’t do it alone unless of course you have time to do so without sacrificing other factors of your business.
- Online Identity and Brand Management
You shouldn’t leave the branding of your business and the building of your identity in the hands of an inexperienced individual. When it comes to online marketing, specifically social media, what you put out on the Internet stays out there if not forever, then for a long time in people’s memory. One false move can haunt your efforts and stain your image for years. Whoever is maintaining your social media accounts needs to not only understand how to make posts, but also how to create engaging content that is consistent with your message and the impression you want to make. Marketing experience and services/product understanding are keys when it comes to social media. Our Virtual Assistants are skilled and equipped to understand who your target customers are and how to reach them. They have the accountability that drives them to do their best to provide you the results you desire.
- Around-the-Clock Consistency
It’s not enough to publish, share or like a post and call it a day. Are you truly watching the response your posts get? Social media is social and in that sense, people will respond. They will respond to your updates, send you messages, leave reviews and leave both positive and negative feedback. Ask yourself now, “Do I have someone managing my social media account in between those posts?” If you are giving little time or none at all on the social activity, not only are you missing a huge opportunity to develop loyalty but you’re also leaving yourself open to online abuse. Your reputation and your name is at stake. If you’re not paying attention to what happens in between your updates, you’re losing out and asking for trouble that might be too late to contain.
Virtual Work Desk’s social media marketers don’t just make posts. They monitor and respond in a timely manner. They interact with the responses or let you know if something needs immediate attention so you don’t have to worry about being online all the time. You will have the confidence and peace of mind in knowing that no response will be ignored. Professional social media marketers are watching over your accounts since is one of the most powerful marketing tools you have. Give it the same importance you’d give to any other marketing tool you use. Get in touch with us and we will show you what exceptional social media marketing is when done by the right professionals.